About

Case Studies

Contact

Back to Projects

Travel Marketplace

ZhinTour

Technical Lead / Product Engineer

Led fullstack product engineering for a production travel marketplace supporting tour discovery, advanced filtering, booking flows, wallet payments, agency dashboards, admin operations, SEO management, analytics, push notifications, and multi-brand behavior.

Next.jsReactTypeScriptNode.jsMongoDBRedis/BullMQ
Visit ZhinTourContact Me
ZhinTour product screenshot

2.33M

Impressions

87.5K

Clicks

18K

Active users

76K

Views

Overview

Project Overview

ZhinTour is a travel marketplace for tour discovery, reservation, payments, agency operations, and admin management. The product serves travelers, tour agencies, support operators, SEO/content teams, and executive managers.

Challenge

Problem / Challenge

The platform needed to support high-intent public search traffic, multi-step booking, payment and wallet flows, role-based dashboards, SEO growth, operational tooling, and production reliability while a small team continued shipping new product requirements.

Ownership

My Role

Owned architecture and hands-on delivery across frontend, backend, payments, SEO, CI/CD, production releases, sprint planning, code review, incident handling, and mentoring. Led 2 frontend developers, 1 backend developer, and 1 UI/UX designer.

Delivery

What I Built

Customer workflows

  • Tour discovery pages, tour detail pages, agency pages, location pages, and SEO-driven marketplace surfaces.
  • Advanced filters for origin, destination, date, price, day count, category, and vehicle type.
  • Multi-step booking with passenger selection, national ID validation, hotel selection, discount validation, capacity checks, wallet use, and reservation state management.

Agency and admin workflows

  • Agency dashboards for reservations, tours, leaders, comments, transactions, and operational metrics.
  • Admin dashboards for users, agencies, tours, reservations, discounts, tickets, transactions, exports, and marketplace operations.
  • Support workflows with tickets, comments, SMS, push notifications, and user communication tools.

SEO, performance, and growth

  • Implemented SSR, dynamic metadata, sitemap and robots controls, schema support, redirect tooling, and render optimization.
  • Improved Lighthouse SEO from about 40 to 90 on the main public site.
  • Built internal SEO management tools to help content and operations teams support organic growth.

Payments and production ownership

  • Implemented payment initiation, verification, eligibility checks, wallet payments, transaction history, and reversal-related flows.
  • Managed CI/CD, Linux production release decisions, monitoring, rollback decisions, and incident handling.
  • Mentored junior engineers through code review, task breakdown, testing, and release quality.

Architecture

Architecture / Technical Decisions

Frontend

Next.js App RouterReactTypeScriptRedux ToolkitSWRAxiosSSRPWARTL/Persian localization

Backend

Node.jsTypeScriptExpress.jsMongoDBMongooseJWT/refresh tokensOTP authenticationrole-based access

Integrations

ZarinpalSaman/SEPSnapPayFadaxFirebase Cloud MessagingKavenegar SMSS3-compatible storageanalytics tools

Operations

Redis/BullMQ jobsJenkins/GitLab CILinux deploymentmonitoringrelease managementrollback decisions

Results

Impact / Results

Helped the platform reach 2.33M impressions, 87.5K clicks, 18K active users, 76K views, and 500M+ in sales supported while improving the main public site Lighthouse SEO score from about 40 to 90.

2.33M

Impressions

87.5K

Clicks

18K

Active users

76K

Views

500M+

Sales supported

~40 -> ~90

Lighthouse SEO

Why it matters

Lessons

ZhinTour proves end-to-end product ownership: architecture, implementation, team leadership, SEO, payments, dashboards, production releases, and measurable business outcomes in one live marketplace.

Interested in working together?

Let's talk about product engineering work.

View ResumeContact MeBack to Projects
ZhinTour Case Study | Mojtaba Razaghi